=== Embedded Giving; do the red thing. ===

When human-aid and business meet, sandals are swapped for suits. Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction.

=== Examles: ===

  * [[http://www.joinred.com|red campagne]] Bono's plan to shop for a better world.
  * [[http://www.unicef.org/corporate_partners/index_25124.html|Unicef corporate partners list]] Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child.
  * [[http://www.earthwater.ca|Eart Water]] why donate money to the UNHCR directly if you can start a company in between?
  * [[http://www.strength.org|Share our Strength]] work with American Express
  * [[http://www.walgreens.com/about/community/jdrf/default.jsp| Walgreens]] work one day to fights juvenile diabetes.
  * [[http://www.workingassets.com/longdistance.cfm?formid=EA-019-HMP-1| Working Assets]] every time you make a call, you make a contribution.

=== Examples covered by a dense financial fog: ===

  * the //Love Ring// from the Belgian PeaceUnited brand.
  * Hanna Andersson children's clothes.
  * Baneys' //Have a Green Holiday// catalog.

=== Some opinions: ===

Jon Lidén of the RED Campaign:\\
//The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!//

Jack Siegel is working to get a system of regulations:\\
//In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.//

Johan van de Gronden of WWF-Netherlands:\\
//We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.//

Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http://philanthropy.blogspot.com/2007/11/buzzword-6-embedded-giving.html|philantrophy-blog]]

=== other opinions ===

"The [...] Red initiative was intended to help millions of Aids sufferers in Africa, by encouraging companies to launch red products and donate a fraction of profits to charity.
But the project, which cost an estimated £50million to set up, has raised just £9million for the needy, critics have claimed. They said firms such as Gap, Apple and Motorola would have done more good just handing money directly to the Global Fund [...] http://Buylesscrap.org, a website which recommends people give directly to charity, said: 'The Red campaign proposes consumption as the cure to the world's evils. Can't we just focus on the real solution – giving money?' "  http://www.metro.co.uk/news/article.html?in_article_id=40256&in_page_id=34&ito=newsnow


"Shopping is not a solution" http://buylesscrap.org/

Rob Frankel on "Bono's Red Blunder" > http://robfrankel.blogspot.com/2007/03/bonos-red-blunder.html