Philip M. Parker
http://www.nytimes.com/2008/04/14/business/media/14link.html?_r=3&oref=slogin&oref=slogin&oref=slogin
http://www.amazon.com/exec/obidos/search-handle-url/002-7309978-2802425?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Philip%20M.%20Parker