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--- cultural_peculiarities [2008-04-17 14:31] – sanjeev
+++ cultural_peculiarities [2008-05-06 11:02] – sanjeev
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 " Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster."((Prof. Geert Hofstede, Emeritus Professor, Maastricht University))
-We all tend to have a human instinct that 'deep inside' all people are the same - but they are not. An understanding of cultural peculiarities and metaphors can facilitate a deeper understanding to create localised solutions and create strategies to motivate people. From 1970 onwards, Hofstede’s work has analysed cultural values using extensive survey procedures in more than 70 countries (Hofstede, 2001). The author proposed five value dimensions, which have a significant impact on behaviour in all cultures and ranked the surveyed countries on each of them.((http://www.geert-hofstede.com/index.shtml))Following observations will provide us with a background for such insights.
+An understanding of cultural peculiarities and metaphors can facilitate a deeper understanding to create localised solutions and create strategies to motivate people. From 1970 onwards, Hofstede’s work has analysed cultural values using extensive survey procedures in more than 70 countries (Hofstede, 2001). The author proposed five value dimensions, which have a significant impact on behaviour in all cultures and ranked the surveyed countries on each of them.((http://www.geert-hofstede.com/index.shtml)) Even though using numbers as cultural indicators is not the best method, following observations can still provide us with a background for such insights.
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