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embedded_giving [2008-01-28 11:13] – theunkarelseembedded_giving [2008-01-30 02:35] – 121.45.78.153
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 === Embedded Giving; do the red thing. === === Embedded Giving; do the red thing. ===
  
-When human-aid and business meet, sandals are swapped for suits. +When human-aid and business meet, sandals are swapped for suits. Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction.
- +
-== Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. == +
  
 === Examles: === === Examles: ===
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   * [[http://www.workingassets.com/longdistance.cfm?formid=EA-019-HMP-1| Working Assets]] every time you make a call, you make a contribution.   * [[http://www.workingassets.com/longdistance.cfm?formid=EA-019-HMP-1| Working Assets]] every time you make a call, you make a contribution.
  
-=== Examples covered by a dense financial fogg: ===+=== Examples covered by a dense financial fog: ===
  
   * the //Love Ring// from the Belgian PeaceUnited brand.   * the //Love Ring// from the Belgian PeaceUnited brand.
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 //The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!// //The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!//
  
-Jack Siegel is working an a system of regulations:\\+Jack Siegel is working to get a system of regulations:\\
 //In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.// //In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.//
  
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 //We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.// //We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.//
  
-Source: article in NRC Handelsblad by Caroline de Gruyter 25-01-08.+Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http://philanthropy.blogspot.com/2007/11/buzzword-6-embedded-giving.html|philantrophy-blog]] 
 + 
 +=== other opinions === 
 + 
 +"The [...] Red initiative was intended to help millions of Aids sufferers in Africa, by encouraging companies to launch red products and donate a fraction of profits to charity. 
 +But the project, which cost an estimated £50million to set up, has raised just £9million for the needy, critics have claimed. They said firms such as Gap, Apple and Motorola would have done more good just handing money directly to the Global Fund [...] http://Buylesscrap.org, a website which recommends people give directly to charity, said: 'The Red campaign proposes consumption as the cure to the world's evils. Can't we just focus on the real solution – giving money?' "  http://www.metro.co.uk/news/article.html?in_article_id=40256&in_page_id=34&ito=newsnow 
 + 
 + 
 +"Shopping is not a solution" http://buylesscrap.org/ 
 + 
 +http://robfrankel.blogspot.com/2007/03/bonos-red-blunder.html 
 + 
  • embedded_giving.txt
  • Last modified: 2008-01-30 02:36
  • by 121.45.78.153