✎ embedded_giving [the libarynth]

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=== Embedded Giving; do the red thing. ===

When human-aid and business meet, sandals are swapped for suits.

== Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. ==

=== Examles: ===

* [[http://www.joinred.com|red campagne]] Bono's plan to shop for a better world.
  * Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child.
  * [[http://www.earthwater.ca|Eart Water]] why donate money to the UNHCR directly if you can start a company in between?
  * [[http://www.strength.org|Share our Strength]] work with American Express
  * [[http://www.walgreens.com/about/community/jdrf/default.jsp| Walgreens]] work one day to fights juvenile diabetes.
  * [[http://www.workingassets.com/longdistance.cfm?formid=EA-019-HMP-1| Working Assets]] every time you make a call, you make a contribution.

=== Examples covered by a dense financial fogg: ===

* the //Love Ring// from the Belgian PeaceUnited brand.
  * Hanna Andersson children's clothes.
  * Baneys' //Have a Green Holiday// catalog.

=== Some opinions: ===

Jon Lidén of the RED Campaign:\\
//The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!//

Jack Siegel is working an a system of regulations:\\
//In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.//

Johan van de Gronden of WWF-Netherlands:\\
//We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.//

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