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Embedded Giving
When human-aid and business meet, sandals are swapped for suits.
Embedded giving is the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction.
Examles:
- red campagne Bono's plan to shop for a better world.
- Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child.
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