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Embedded Giving; do the red thing.

When human-aid and business meet, sandals are swapped for suits.

Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction.

Examles:

  • red campagne Bono's plan to shop for a better world.
  • Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child.
  • Eart Water why donate money to the UNHCR directly if you can start a company in between?
  • Share our Strength work with American Express
  • Walgreens work one day to fights juvenile diabetes.
  • Working Assets every time you make a call, you make a contribution.

Examples covered by a dense financial fogg:

  • the Love Ring from the Belgian PeaceUnited brand.
  • Hanna Andersson children's clothes.
  • Baneys' Have a Green Holiday catalog.

Some opinions:

Jon Lidén of the RED Campaign:
The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!

Jack Siegel is working an a system of regulations:
In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.

Johan van de Gronden of WWF-Netherlands:
We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.

  • embedded_giving.1201518411.txt.gz
  • Last modified: 2008-01-28 11:06
  • by theunkarelse