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Embedded Giving; do the red thing.

When human-aid and business meet, sandals are swapped for suits.

Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction.

Examles:

Examples covered by a dense financial fogg:

  • the Love Ring from the Belgian PeaceUnited brand.
  • Hanna Andersson children's clothes.
  • Baneys' Have a Green Holiday catalog.

Some opinions:

Jon Lidén of the RED Campaign:
The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!

Jack Siegel is working to get a system of regulations:
In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.

Johan van de Gronden of WWF-Netherlands:
We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.

Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and philantrophy-blog

  • embedded_giving.1201518919.txt.gz
  • Last modified: 2008-01-28 11:15
  • by theunkarelse