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--- forecasting [2014-02-26 06:46] – [Affective Forecasting] maja
+++ forecasting [2019-03-13 11:18] (current) – maja
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 Paul Saffo in http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=R0707K&ml_action=get-article&print=true&ml_issueid=BR0707
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 --Stewart Brand
-==== Affective Forecasting ====
-Affective forecasting (also known as hedonic forecasting or the hedonic forecasting mechanism) is the prediction of one's affect (emotional state) in the future. As a process that influences preferences, decisions, and behavior, affective forecasting is studied by both psychologists and economists, with broad applications.
+==== Trend Forecasting (design) ====
+(originating in fashion and textile design)
+<blockquote>  Lidewij Edelkoort is one of the world’s most renowned trend forecasters. From her creation of innovative trend books and audiovisuals since the 1980s to lifestyle analysis and research conducted for the world’s leading brands today, Lidewij has pioneered trend forecasting as a profession.</blockquote>
+From http://www.edelkoort.com/
+<blockquote>Helping our clients to adopt "the right approach" in maintaining an up-to-date presence. Enabling our clients to stay ahead of the curve as we anticipate emerging trends. Detecting and interpreting trends, sociocultural movements that define new creative directions, new lifestyles and customer expectations. Creating synergy between marketing and design in order to propose strategic tools to our clients.</blockquote>
+From: http://www.promostyl.com/
+<blockquote>Stylesight is one of the leading content and technology solutions for professionals in the style, fashion and design sectors. We deliver global information and a visionary online workspace designed to help you anticipate and analyze an ever-changing marketplace.</blockquote>
+http://www.stylesight.com/
+<blockquote>Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings.</blockquote>
+https://en.wikipedia.org/wiki/Fashion_forecasting
-https://en.wikipedia.org/wiki/Affective_forecasting
+Online resources, indexes, books etc:
+http://libraries.uc.edu/libraries/daap/resources/researchguides/design/forecasting.html
+[[https://drive.google.com/file/d/0Bwy8eTupdOeKcWVmRUZHV09vOVU/view|Practical Foresight Guide]], one of many guides to working with futures and foresight
 ----
 see also [[:future fabulators/non predictive strategy]], [[:future fabulators/scenario building]]