A GONZO FUTURIST MANIFESTO Justin Pickard 2012
The Gonzo Futurist Manifesto by Justin Pickard is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
The gonzo futurist is a super-empowered hopeful individual. She may have been a ‘graduate with no future’ (Mason, 2011), or the victim of public sector cuts, but has since grieved and moved on. She plays, tests, and play tests; making the best of the tools and technologies at her disposal. Comfortable calling on (and being called on by) her friends, peers, and tribe, her sense-making skills are social and connected. Her thinking may, occasionally, ‘be located inside the brains of other people.’ (Wheeler, 2011)
The gonzo futurist is a ‘deep generalist’ (Cascio, 2011) and ‘analytical polyglot’ (Smith, 2011). She has an ‘almost supernatural awareness of impacts and implications … [is] ready to adapt when necessary, building long-lasting systems when possible.’ (Cascio, 2011) Like Cayce Pollard, she is a ‘woman of affect, not of feeling (…) [an] empress of the amygdala.’ (Berlant)
The gonzo futurist is resilient. She works smart, not hard. She has one eye on the ‘adjacent possible’, switches codes, and contributes to the commons. She may be privileged, but has no time for competition, alpha male dick-waving, or beggar-thy-neighbour. Her success does not come at your expense.
Bombarded by stimuli, the gonzo futurist is an OODA cyborg. Observe, orient, decide, act…
OBSERVE AND ORIENT For the gonzo futurist, the observation stage of this operational loop looks like some vernacular, ad-hoc ethnography. This kind of observation is shorthand for all kinds of evidence-gathering, so read widely, take photos, and ask questions. Probe. Keep records. If something seems incongruous, it’s probably important
DECIDE AND ACT When you act, act with courage, free from the fear of consequences beyond your control. Try not to sweat the small stuff.