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This technique is originally designed for iterative processes. The Adaptive Action Cycle was developed by Royce Holladay of the Human Systems Dynamics Institute. At the core of the technique are three seemingly simple questions. What? So what? Now what?

• What?: What did you do? How did you do it? How do you feel about it? What do you not know yet?
• So what? So what worked? So what didn’t work? So what are the implications of our work?
• Now what? Now, what needs to change? What different approaches could we take? What would success look like?

• Adaptive Action at the HSD Institute
• Adaptive Action: Taking Action in an Uncertain World by Royce Holladay