Differences

This shows you the differences between two versions of the page.

Link to this comparison view

Both sides previous revision Previous revision
luminous:longhurst_sustainability_communications [2010-02-06 04:31]
alkan
luminous:longhurst_sustainability_communications [2010-02-06 04:32] (current)
alkan
Line 3: Line 3:
 **Mike Longhurst** **Mike Longhurst**
  
-//Mike Longhurst is Senior Vice President at McCann-Erickson EMEA, responsible for Business Development and Corporate Affairs. He is a member of the Executive Board of the European Association of Communication Agencies (EACA) and has personal responsibilities for sustainability issues. In this role, Mike was a co-author of the Advertising Sector Report to the World Summit in 2002. He is a member of the United Nations Environment Programme’s Advertising Forum, representing the European communication agencies and has spoken at over fifty events around the world. In 2003 he also led development of an Ethical Code for advertising agencies which can be found at http://www.eaca.be.//+//Mike Longhurst is Senior Vice President at McCann-Erickson EMEA, responsible for Business Development and Corporate Affairs. He is a member of the Executive Board of the European Association of Communication Agencies (EACA) and has personal responsibilities for sustainability issues. In this role, Mike was a co-author of the Advertising Sector Report to the World Summit in 2002. He is a member of the United Nations Environment Programme’s Advertising Forum, representing the European communication agencies and has spoken at over fifty events around the world. In 2003 he also led development of an Ethical Code for advertising agencies which can be found at http://www.eaca.be. //
  
 Over many years there have actually been a vast number of campaigns on sustainability issues, pointing to more sustainable behaviours and lifestyles, but these have tended to be fragmented and short in duration. Organisations have failed to work together to ensure that basic requirements of any effective strategy are met and that is to be visible enough and engaging enough to make a difference. There is unfortunately too much village mentality for a lot of this advertising. Even the EC has flatly refused to cooperate with the UN environmental programme (UNEP) in putting their ideas together, because they wanted their own. Over many years there have actually been a vast number of campaigns on sustainability issues, pointing to more sustainable behaviours and lifestyles, but these have tended to be fragmented and short in duration. Organisations have failed to work together to ensure that basic requirements of any effective strategy are met and that is to be visible enough and engaging enough to make a difference. There is unfortunately too much village mentality for a lot of this advertising. Even the EC has flatly refused to cooperate with the UN environmental programme (UNEP) in putting their ideas together, because they wanted their own.
  • luminous/longhurst_sustainability_communications.1265430665.txt.gz
  • Last modified: 2010-02-06 04:31
  • by alkan