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marine_colab:a_sea_change [2015-09-24 10:52] – [Aim] nikmarine_colab:a_sea_change [2015-09-24 10:55] – [Background] nik
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 ====Outputs==== ====Outputs====
  
-Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. +  * Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. 
-Government commitment to a bottle deposit scheme for London by end 2016. +  * Government commitment to a bottle deposit scheme for London by end 2016. 
-All London universities single use plastic water bottle free by end 2016. +  * All London universities single use plastic water bottle free by end 2016. 
-20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. +  * 20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. 
-50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. +  * 50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. 
-A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects.    +  * A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects.    
-Measurable reduction of plastic water bottles entering the ocean via the Thames.+  * Measurable reduction of plastic water bottles entering the ocean via the Thames.
  
  
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 The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, with outcomes beyond the reach of any one organisation. The concept has been tested with science, conservation and industry experts at the Economist World Ocean Summit and the Plasticity Forum in June, and explored with an expert panel and audience at Selfridges department store in London during its Project Ocean events, which this year focused on marine plastics. LAB members worked closely with Selfridges who removed single-use plastic water bottles for the Project Ocean launch in July 2015, resulting in significant media attention. This could be considered the first step in the campaign. The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, with outcomes beyond the reach of any one organisation. The concept has been tested with science, conservation and industry experts at the Economist World Ocean Summit and the Plasticity Forum in June, and explored with an expert panel and audience at Selfridges department store in London during its Project Ocean events, which this year focused on marine plastics. LAB members worked closely with Selfridges who removed single-use plastic water bottles for the Project Ocean launch in July 2015, resulting in significant media attention. This could be considered the first step in the campaign.
 +
 What is the Marine CoLABoration? What is the Marine CoLABoration?
  
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   * Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities   * Key institutions and organisations interested in the issues/developing innovations e.g. RSA, Selfridges, London universities
   * 38,000 plastic water bottles litter the streets at the end of the London Marathon    * 38,000 plastic water bottles litter the streets at the end of the London Marathon 
-Marine LAB networks particularly strong in London+  * Marine LAB networks particularly strong in London
  
  • marine_colab/a_sea_change.txt
  • Last modified: 2015-09-24 11:42
  • by nik