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marine_colab:a_sea_change [2015-09-24 10:49] – created nik | marine_colab:a_sea_change [2015-09-24 11:02] – [A Sea Change – Seeing through the plastics problem] nik | ||
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==== A Sea Change – Seeing through the plastics problem ==== | ==== A Sea Change – Seeing through the plastics problem ==== | ||
- | Campaign to make London a city free of single-use plastic water bottles | + | Campaign to make London a city free of single-use plastic water bottles |
====Aim==== | ====Aim==== | ||
Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: | Develop and implement a high impact, ‘system-change’ campaign to end the use of single-use plastic water bottles in London, optimising the resources and networks of the Marine CoLABoration group, in order to: | ||
- | - a) Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. | + | - Promote understanding within the UK of the problem of single use plastics on the ocean and tangible actions to address it. |
- | - b) Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. | + | - Effect a measurable reduction in the amount of plastic litter going into the Thames and the ocean. |
- | - c) Connect individual behaviour in the city to impact on the sea. | + | - Connect individual behaviour in the city to impact on the sea. |
- | - d) Provide a platform to encourage and align existing initiatives and emerging innovations. | + | - Provide a platform to encourage and align existing initiatives and emerging innovations. |
- | - e) Incentivise more appropriate and more connected local public policies and systems. | + | - Incentivise more appropriate and more connected local public policies and systems. |
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- | - g) Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. | + | - Develop and assess the effectiveness of a systemic approach focused locally, which seeks to shift underlying values and structures in order to create a step-change in behaviour and practice. |
- | - h) Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally. | + | - Explore and identify opportunities and mechanisms to scale and replicate the campaign nationally and internationally. |
====Approach==== | ====Approach==== | ||
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Evidence base | Evidence base | ||
- | Conduct a baseline assessment of single-use plastic water bottle use and disposal in London and monitor change through the campaign. | + | * Conduct a baseline assessment of single-use plastic water bottle use and disposal in London and monitor change through the campaign. |
- | Monitor ocean impact through developing and implementing a simple, science-based montoring programme of plastics entering the ocean via the Thamesork with academic partners and the Port of London Authority to implement a simple, science-based process for monitoring . | + | |
- | Map stakeholders and conduct a power analysis relevant to the use and management of single-use plastic water bottles in London and monitor behaviour change over time. | + | |
Stakeholder engagement | Stakeholder engagement | ||
- | Secure manifesto commitments from candidates for the London Mayoral elections in 2016. | + | * Secure manifesto commitments from candidates for the London Mayoral elections in 2016. |
- | Launch a public-focused campaign connecting Londoners to the Thames and the sea, supported by pro bono resource from the advertising industry (e.g. the Comms Lab). | + | |
- | Connect with other key innovators, initiatives and campaigns e.g. Virgin Pure, Fountains for the Future, RSA Circular Design, Ellen MacArthur Foundation to showcase solutions and accelerate change. | + | |
- | Develop an alliance of iconic business and cultural institutions committing to reduce or remove plastic water bottles. | + | * Circular Design, Ellen MacArthur Foundation to showcase solutions and accelerate change. |
- | Develop solutions with high profile sporting events e.g. the London marathon to remove single-use plastic bottle use. | + | |
- | Engaging with industry producers and suppliers and working with e.g. Share Action on investment asks for shareholders in London to explore appropriate business and financial levers. | + | |
- | Build on current initiatives across London universities to catalyse a student campaign for reusable water bottle use and water fountain installation. | + | |
- | Engage the London transport network to enable ready access to water, in collaboration with existing initiatives e.g. Virgin Pure, London piers. | + | |
- | Collaborate with progressive retailers e.g. Selfridges to promote change within the retail and restaurant sector. | + | |
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Systems design | Systems design | ||
- | Research the opportunity/ | + | * Research the opportunity/ |
- | Work with London boroughs, corporate partners and key industry players to make drinking water readily, freely and easily available across London. | + | |
Communication | Communication | ||
- | Provide a toolkit of alternative to single-use plastic water bottles, from water fountains to lower impact containers. | + | * Provide a toolkit of alternative to single-use plastic water bottles, from water fountains to lower impact containers. |
- | Develop a campaign app, connected with existing apps, to support the campaign messaging, drive behaviour change, and engage citizen scientists in data collection. | + | |
- | Launch a design competition to innovate around alternatives to single-use plastic water bottles. | + | |
- | Establish celebrity ambassadors for the campaign who are prepared to promote a single-use plastic water bottle free London. | + | |
- | Facilitate a connected series of exhibitions around the theme of plastics and water in all major cultural attractions, | + | |
- | Exploit London’s position as a national and international media hub, maximising the Marine LAB’s networks, connections and opportunities, | + | |
- | Use the communications reach of the Marine LAB to promote the campaign through all media channels, anchored in a website. | + | |
====Outputs==== | ====Outputs==== | ||
- | Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. | + | * Secure manifesto commitments from candidates for the London Mayoral elections in 2016 and progress their implementation with the successful candidate. |
- | Government commitment to a bottle deposit scheme for London by end 2016. | + | |
- | All London universities single use plastic water bottle free by end 2016. | + | |
- | 20 major cultural attractions and London events committed to be single use plastic water bottle free by end 2017. | + | |
- | 50 key retailers, restaurants and supermarkets committed to be single use plastic water bottle free by 2020. | + | |
- | A water fountain plan for London launched by the Mayor of London, including integrating into legislation for new construction projects. | + | |
- | Measurable reduction of plastic water bottles entering the ocean via the Thames. | + | |
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The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, | The idea for a single-use plastic water bottle campaign in London emerged from a series of Marine CoLABoration discussions exploring the critical issues facing the ocean, levers for change, and how/where LAB members should focus their expertise and networks to deliver step-change, | ||
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What is the Marine CoLABoration? | What is the Marine CoLABoration? | ||
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Why the focus on London? | Why the focus on London? | ||
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- | National and global media hub with reputation for innovation and thought leadership | + | |
- | Uncoordinated systems ripe for change and maximizing economies of scale – 26 London Boroughs, each with its own waste management and collection systems | + | |
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- | Marine LAB networks particularly strong in London | + | |