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marine_colab:a_sea_change [2015-09-24 10:55] – [Background] nikmarine_colab:a_sea_change [2015-09-24 11:02] – [A Sea Change – Seeing through the plastics problem] nik
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 ==== A Sea Change – Seeing through the plastics problem ==== ==== A Sea Change – Seeing through the plastics problem ====
  
-Campaign to make London a city free of single-use plastic water bottles+Campaign to make London a city free of single-use plastic water bottles (further development of the [[plastic_pollution_experiment]])
  
 ====Aim==== ====Aim====
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 Evidence base Evidence base
  
-Conduct a baseline assessment of single-use plastic water bottle use and disposal in London and monitor change through the campaign. +  * Conduct a baseline assessment of single-use plastic water bottle use and disposal in London and monitor change through the campaign. 
-Monitor ocean impact through developing and implementing a simple, science-based montoring programme of plastics entering the ocean via the Thamesork with academic partners and the Port of London Authority to implement a simple, science-based process for monitoring . +  * Monitor ocean impact through developing and implementing a simple, science-based montoring programme of plastics entering the ocean via the Thamesork with academic partners and the Port of London Authority to implement a simple, science-based process for monitoring. 
-Map stakeholders and conduct a power analysis relevant to the use and management of single-use plastic water bottles in London and monitor behaviour change over time.  +  * Map stakeholders and conduct a power analysis relevant to the use and management of single-use plastic water bottles in London and monitor behaviour change over time.  
  
 Stakeholder engagement Stakeholder engagement
  
-Secure manifesto commitments from candidates for the London Mayoral elections in 2016. +  * Secure manifesto commitments from candidates for the London Mayoral elections in 2016. 
-Launch a public-focused campaign connecting Londoners to the Thames and the sea, supported by pro bono resource from the advertising industry (e.g. the Comms Lab). +  * Launch a public-focused campaign connecting Londoners to the Thames and the sea, supported by pro bono resource from the advertising industry (e.g. the Comms Lab). 
-Connect with other key innovators, initiatives and campaigns e.g. Virgin Pure, Fountains for the Future, RSA Circular Design, Ellen MacArthur Foundation to showcase solutions and accelerate change. +  * Connect with other key innovators, initiatives and campaigns e.g. Virgin Pure, Fountains for the Future, RSA 
-Develop an alliance of iconic business and cultural institutions committing to reduce or remove plastic water bottles. +  * Circular Design, Ellen MacArthur Foundation to showcase solutions and accelerate change. 
-Develop solutions with high profile sporting events e.g. the London marathon to remove single-use plastic bottle use. +  * Develop an alliance of iconic business and cultural institutions committing to reduce or remove plastic water bottles. 
-Engaging with industry producers and suppliers and working with e.g. Share Action on investment asks for shareholders in London to explore appropriate business and financial levers.  +  * Develop solutions with high profile sporting events e.g. the London marathon to remove single-use plastic bottle use. 
-Build on current initiatives across London universities to catalyse a student campaign for reusable water bottle use and water fountain installation. +  * Engaging with industry producers and suppliers and working with e.g. Share Action on investment asks for shareholders in London to explore appropriate business and financial levers.  
-Engage the London transport network to enable ready access to water, in collaboration with existing initiatives e.g. Virgin Pure, London piers. +  * Build on current initiatives across London universities to catalyse a student campaign for reusable water bottle use and water fountain installation. 
-Collaborate with progressive retailers e.g. Selfridges to promote change within the retail and restaurant sector. +  * Engage the London transport network to enable ready access to water, in collaboration with existing initiatives e.g. Virgin Pure, London piers. 
 +  * Collaborate with progressive retailers e.g. Selfridges to promote change within the retail and restaurant sector. 
  
 Systems design Systems design
  
-Research the opportunity/cost of harmonising waste collection across London and engaging with London boroughs on the issue and build systems change into government policies and plans. +  * Research the opportunity/cost of harmonising waste collection across London and engaging with London boroughs on the issue and build systems change into government policies and plans. 
-Work with London boroughs, corporate partners and key industry players to make drinking water readily, freely and easily available across London. +  * Work with London boroughs, corporate partners and key industry players to make drinking water readily, freely and easily available across London. 
  
 Communication Communication
  
-Provide a toolkit of alternative to single-use plastic water bottles, from water fountains to lower impact containers. +  * Provide a toolkit of alternative to single-use plastic water bottles, from water fountains to lower impact containers. 
-Develop a campaign app, connected with existing apps, to support the campaign messaging, drive behaviour change, and engage citizen scientists in data collection.  +  * Develop a campaign app, connected with existing apps, to support the campaign messaging, drive behaviour change, and engage citizen scientists in data collection.  
-Launch a design competition to innovate around alternatives to single-use plastic water bottles. +  * Launch a design competition to innovate around alternatives to single-use plastic water bottles. 
-Establish celebrity ambassadors for the campaign who are prepared to promote a single-use plastic water bottle free London. +  * Establish celebrity ambassadors for the campaign who are prepared to promote a single-use plastic water bottle free London. 
-Facilitate a connected series of exhibitions around the theme of plastics and water in all major cultural attractions, ranging from ZSL London Zoo to the Science Museum, to be launched in 2018.  +  * Facilitate a connected series of exhibitions around the theme of plastics and water in all major cultural attractions, ranging from ZSL London Zoo to the Science Museum, to be launched in 2018.  
-Exploit London’s position as a national and international media hub, maximising the Marine LAB’s networks, connections and opportunities, e.g. 2015 Social Innovation Exchange conference in Mumbai, 2016 IUCN World Conservation Congress, to inspire change elsewhere. +  * Exploit London’s position as a national and international media hub, maximising the Marine LAB’s networks, connections and opportunities, e.g. 2015 Social Innovation Exchange conference in Mumbai, 2016 IUCN World Conservation Congress, to inspire change elsewhere. 
-Use the communications reach of the Marine LAB to promote the campaign through all media channels, anchored in a website. +  * Use the communications reach of the Marine LAB to promote the campaign through all media channels, anchored in a website. 
  
 ====Outputs==== ====Outputs====
  • marine_colab/a_sea_change.txt
  • Last modified: 2015-09-24 11:42
  • by nik