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--- marine_colab:the_ocean_connects_us [2017-03-05 17:54] – maja
+++ marine_colab:the_ocean_connects_us [2017-03-05 18:23] – maja
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+**Principles and questions towards an ocean friendly society…**
+  * Work openly, cohesively and collaboratively
+  * Work constructively rather than competitively
+  * Think long term
+  * Foster ocean literacy
+  * Understand links between values and behaviour
+  * Make transdisciplinarity a norm
+  * Collaborate to create a common language; a universal ocean narrative, and consistent messages
+  * Foster government commitment and leadership to truly sustainable ocean management for all
+  * Hold governments (and others) to account
+  * Create a shared framework of values and vision that all sectors can buy into
+  * Understand your audience, how to connect to them. Don’t make assumptions. Get our of your bubble
+  * Present issues as a whole, find connection between issues - e.g. people and plant health, beyond economic
+  * Define achievable solutions and positive messaging with small steps so people can see their role (be careful not to reduce the issues)
+  * Monitor how people respond and watch for behaviour change, celebrate success and create feedback from interventions
+  * Work in a joined-up way, maintain non-competitive partnerships
+  * Increase education, ocean literacy and insure you are explaining, not describing
+  * Should we reframe the question? How can we move towards a people-friendly ocean?
+  * How might we reframe the message so that it communicates urgency but not crisis?
+  * How can we bring the ocean to people?
+    * If we can’t do this, who can we connect them to the ocean?
+  * How can we collaboratively 'reframe our messages on oceans to better convey value
+    * UK-wide ocean literacy?
+    * A shared vision of communicating the value of the ocean?
+    * Bridge the 'vast' ocean problem
+  * Who is the best communicator?
+  * What are our own assumptions? How do we understand them? How do we work with them?
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