Table of Contents
Social Games
Social games are multiplayer games on social network platforms. They are generally free to play and use a business model based on purchasing of items within the game for small amounts. Their distilled repetitive gameplay and integrated viral advertising make these games extremely popular and profitable.
Strategies
Social/Game Mechanics to Improve Player Engagement
- Social Cause Mechanic
- Gifting Mechanic
- Notification of New Features Mechanic
- Notification of Reward Mechanic
- Newsfeed Update Mechanic
- Help My Friend’s Space Mechanic
- Lotto Mechanic
- Buy/Sell Mechanic
- Battle Mechanic
- Comments Mechanic
- Show off on Profile Mechanic
- Trading Mechanic
- Tournament Mechanic
- Passive Play Mechanic
- Exploration Mechanic
- Build My Team Mechanic
- Quiz Mechanic
- Meme Quiz Mechanic
- Leaderboard Mechanic
- Gambling Mechanic
- Auction Mechanic
- Collection Mechanic
- Rating Mechanic
- Donate Virtual Coins Mechanic
- Social Tycoon Mechanic
- Hire-A-Friend Mechanic
- Mastery Mechanic
- Griefing/Prank Mechanic
- Story Mechanic
- Game Photo Album Mechanic
- Harvest Mechanic
- Mini-Game Mechanic
- Friend Data Mechanic
- Internationalization
Social/Game Mechanics to Improve Virality
- Claim an Item Mechanic
- Interact With An Item Mechanic
- Viral Collection Mechanic
- Funny Content Mechanic
- Tagging Mechanic
- Gifting Mechanic
- Rating Mechanic
- Scratch Off Mechanic
- Help a Friend Mechanic
- Friend is Playing Right Now Mechanic
- Help a Cause Mechanic
- Trivia Question Mechanic
- Quiz Mechanic
- Take a Job Mechanic
- Social Curiosity Mechanic
Social/Game Mechanics to Improve Monetization
- Dual Currency Mechanic
- Limited-Time/Quantity Item Mechanic
- Blue Light Special Mechanic
- Donation to a Good Cause Mechanic
- Need a Refill Mechanic
- Gift to a Friend Mechanic
- Achievement Accelerator Mechanic
- First-Time Buyer Bonus Mechanic
- Repeat Buyer Bonus Mechanic
Links
Background
- Jesse Schell, essential viewing http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the-future-of-games-dice-2010/
Facebook development
- Principles and policies: http://developers.facebook.com/policy/