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social_games [2010-04-19 14:58] – created davegriffithssocial_games [2010-06-17 08:41] davegriffiths
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 ======Social Games====== ======Social Games======
  
-[[http://mediacommons.futureofthebook.org/content/cultivated-play-farmville]] +Social games are multiplayer games on social network platforms. They are generally free to play and use a business model based on purchasing of items within the game for small amounts. Their distilled repetitive gameplay and integrated viral advertising make these games extremely popular and profitable. 
-[[http://www.youtube.com/watch?v=ihUt-163gZI]]+ 
 +======Strategies======== 
 + 
 +==Social/Game Mechanics to Improve Player Engagement== 
 +   
 + * Social Cause Mechanic  
 + * Gifting Mechanic  
 + * Notification of New Features Mechanic  
 + * Notification of Reward Mechanic 
 + * Newsfeed Update Mechanic  
 + * Help My Friend’s Space Mechanic 
 + * Lotto Mechanic  
 + * Buy/Sell Mechanic 
 + * Battle Mechanic  
 + * Comments Mechanic  
 + * Show off on Profile Mechanic  
 + * Trading Mechanic  
 + * Tournament Mechanic  
 + * Passive Play Mechanic 
 + * Exploration Mechanic 
 + * Build My Team Mechanic  
 + * Quiz Mechanic  
 + * Meme Quiz Mechanic 
 + * Leaderboard Mechanic 
 + * Gambling Mechanic 
 + * Auction Mechanic 
 + * Collection Mechanic  
 + * Rating Mechanic  
 + * Donate Virtual Coins Mechanic 
 + * Social Tycoon Mechanic 
 + * Hire-A-Friend Mechanic 
 + * Mastery Mechanic 
 + * Griefing/Prank Mechanic 
 + * Story Mechanic  
 + * Game Photo Album Mechanic 
 + * Harvest Mechanic  
 + * Mini-Game Mechanic  
 + * Friend Data Mechanic 
 + * Internationalization  
 + 
 +==Social/Game Mechanics to Improve Virality== 
 + 
 + * Claim an Item Mechanic 
 + * Interact With An Item Mechanic  
 + * Viral Collection Mechanic 
 + * Funny Content Mechanic 
 + * Tagging Mechanic  
 + * Gifting Mechanic  
 + * Rating Mechanic  
 + * Scratch Off Mechanic  
 + * Help a Friend Mechanic 
 + * Friend is Playing Right Now Mechanic 
 + * Help a Cause Mechanic  
 + * Trivia Question Mechanic 
 + * Quiz Mechanic  
 + * Take a Job Mechanic  
 + * Social Curiosity Mechanic 
 + 
 +==Social/Game Mechanics to Improve Monetization== 
 +     
 + * Dual Currency Mechanic  
 + * Limited-Time/Quantity Item Mechanic 
 + * Blue Light Special Mechanic 
 + * Donation to a Good Cause Mechanic  
 + * Need a Refill Mechanic  
 + * Gift to a Friend Mechanic  
 + * Achievement Accelerator Mechanic 
 + * First-Time Buyer Bonus Mechanic 
 + * Repeat Buyer Bonus Mechanic 
 + 
 +======Links====== 
 + 
 +====Background==== 
 + 
 +  * Jesse Schell, essential viewing [[http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the-future-of-games-dice-2010/]] 
 +  * [[http://mediacommons.futureofthebook.org/content/cultivated-play-farmville]] 
 +  [[http://www.youtube.com/watch?v=ihUt-163gZI]] 
 + 
 +====Facebook development==== 
 + 
 +  * [[http://developers.facebook.com/]] 
 +  * Principles and policies: [[http://developers.facebook.com/policy/]] 
 + 
 +====Ideas==== 
 + 
 +  * [[red leaf]]
  
-[[red leaf]] 
  • social_games.txt
  • Last modified: 2010-06-17 08:43
  • by davegriffiths