Maybe there’s something beckoning over the horizon that’s not design and not futurism but just something we might call speculative culture. Like, can we find a set of principles or a way to grapple this larger set of social possibilities? I’d just like to list a few of the approaches that I think both design and science fiction have in common: scientific experiment, scenario work of all kinds, user observation studies, simulation, story boards, story telling, flow charts, analytical software, interaction design, brainstorming, historical analogy, extrapolation and last but not least mash-ups. –Bruce Sterling