• Core Themes
  • Core Values
  • Brand [positioning]
  • What are we about? [summarizing Core Themes & Core Values into an elevator pitch]
  • Does it inspire me? [What do we want to do and why?]
  • Can we inspire others?
  • Major Clusters [how is the industry networked? consortiums / partners / sponsors / clients]
  • Engagement Strategy [PR strategy]
  • 1 - 3 year Planning Cycle
  • What specifically are we building?
  • Can we expand on the strategy logically? [can it grow easily?]
  • What flexibility/focus do we have? [dependencies / contingencies if things change eg: the economy, technology, team assets etc]
  • Value Proposition [mission statement, why are we valuable?]
  • Change-Drivers [forecasting in our sector]
  • Core Assets [eg: knowledge]
  • Core Team
  • Applications
  • Products
  • Deliverables [milestones in set-up development]
  • Revenue-Drivers
  • Delivering the product [an example of a production cycle for one project]
  • Team Development
  • Project Plan
  • Revenues
  • Implementation Requirements
  • Legal / Organisational
  • Activities