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| talking_to_the_media [2009-03-17 14:46] – davegriffiths | talking_to_the_media [2009-03-17 15:11] (current) – davegriffiths | ||
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| ====How to present your information==== | ====How to present your information==== | ||
| - | Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions. | + | Talk in stories - "the other day I was playing around with this and .. such and such happened" this is much easier for people to relate to than abstract descriptions. |
| - | * Have a very small number of key points you want to express in your head 2-3 max | + | * Have a very small number of key points you want to express in your head - 2-3 max for short interviews |
| * Always ask who the audience is, and talk to them, not the journalist | * Always ask who the audience is, and talk to them, not the journalist | ||
| * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time, you'll need to be prepared) | * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time, you'll need to be prepared) | ||
| - | * Absolutely no jargon, acronyms blah blah | + | * Absolutely no jargon |
| ====Preparing==== | ====Preparing==== | ||
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| * Always ask who the audience is | * Always ask who the audience is | ||
| - | * Ask what the first question is going to be | + | * Ask what the first question is going to be (you are allowed to do this) |
| - | | + | |
| + | Try to lead the interview, you do this by getting something really interesting in the first thing you say, then the interviewer will move away from the questions they have thought of and just ask you about that. Journalists like this too, as it means you tell them the story to write rather than the other way round, and it's more interesting. | ||