Valuator is a study of the contemporary art market, focusing on marketing strategies for new media art sales. The most innovative and challenging of contemporary art practices are not transacted in the mainstream market for current art. To have agency within these spheres of trade, the results of new media art disciplines require a redefinition of: what is deemed collectable; how the price mechanics in fine art are circulated and the preservation instruments used to build the heritage trust necessary for the endorsement of future beneficiaries. Valuator is a qualitative-analysis safari into the wilds of economic value construction in the arts.
– Jack Anderson - 10 Dec 2006