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social_games [2010-04-19 14:58] – created davegriffithssocial_games [2010-06-17 08:43] (current) davegriffiths
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 ======Social Games====== ======Social Games======
  
-[[http://mediacommons.futureofthebook.org/content/cultivated-play-farmville]] +Social games are multiplayer games on social network platforms. They are generally free to play and use a business model based on purchasing of items within the game for small amounts. Their distilled repetitive gameplay and integrated viral advertising make these games extremely popular and profitable. 
-[[http://www.youtube.com/watch?v=ihUt-163gZI]]+ 
 +======Strategies======== 
 + 
 +==Social/Game Mechanics to Improve Player Engagement== 
 +  
 +  * Social Cause Mechanic  
 +  * Gifting Mechanic  
 +  * Notification of New Features Mechanic  
 +  * Notification of Reward Mechanic 
 +  * Newsfeed Update Mechanic  
 +  * Help My Friend’s Space Mechanic 
 +  * Lotto Mechanic  
 +  * Buy/Sell Mechanic 
 +  * Battle Mechanic  
 +  * Comments Mechanic  
 +  * Show off on Profile Mechanic  
 +  * Trading Mechanic  
 +  * Tournament Mechanic  
 +  * Passive Play Mechanic 
 +  * Exploration Mechanic 
 +  * Build My Team Mechanic  
 +  * Quiz Mechanic  
 +  * Meme Quiz Mechanic 
 +  * Leaderboard Mechanic 
 +  * Gambling Mechanic 
 +  * Auction Mechanic 
 +  * Collection Mechanic  
 +  * Rating Mechanic  
 +  * Donate Virtual Coins Mechanic 
 +  * Social Tycoon Mechanic 
 +  * Hire-A-Friend Mechanic 
 +  * Mastery Mechanic 
 +  * Griefing/Prank Mechanic 
 +  * Story Mechanic  
 +  * Game Photo Album Mechanic 
 +  * Harvest Mechanic  
 +  * Mini-Game Mechanic  
 +  * Friend Data Mechanic 
 +  * Internationalization  
 + 
 +==Social/Game Mechanics to Improve Virality== 
 + 
 +  * Claim an Item Mechanic 
 +  * Interact With An Item Mechanic  
 +  * Viral Collection Mechanic 
 +  * Funny Content Mechanic 
 +  * Tagging Mechanic  
 +  * Gifting Mechanic  
 +  * Rating Mechanic  
 +  * Scratch Off Mechanic  
 +  * Help a Friend Mechanic 
 +  * Friend is Playing Right Now Mechanic 
 +  * Help a Cause Mechanic  
 +  * Trivia Question Mechanic 
 +  * Quiz Mechanic  
 +  * Take a Job Mechanic  
 +  * Social Curiosity Mechanic 
 + 
 +==Social/Game Mechanics to Improve Monetization== 
 + 
 +  * Dual Currency Mechanic  
 +  * Limited-Time/Quantity Item Mechanic 
 +  * Blue Light Special Mechanic 
 +  * Donation to a Good Cause Mechanic  
 +  * Need a Refill Mechanic  
 +  * Gift to a Friend Mechanic  
 +  * Achievement Accelerator Mechanic 
 +  * First-Time Buyer Bonus Mechanic 
 +  * Repeat Buyer Bonus Mechanic 
 + 
 +======Links====== 
 + 
 +====Background==== 
 + 
 +  * Jesse Schell, essential viewing [[http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the-future-of-games-dice-2010/]] 
 +  * [[http://mediacommons.futureofthebook.org/content/cultivated-play-farmville]] 
 +  [[http://www.youtube.com/watch?v=ihUt-163gZI]] 
 + 
 +====Facebook development==== 
 + 
 +  * [[http://developers.facebook.com/]] 
 +  * Principles and policies: [[http://developers.facebook.com/policy/]] 
 + 
 +====Ideas==== 
 + 
 +  * [[red leaf]]
  
-[[red leaf]] 
  • social_games.1271689139.txt.gz
  • Last modified: 2010-04-19 14:58
  • by davegriffiths